Offline Marketing Pro-Review

So What Is In A Domain Name?

Posted in Uncategorized by jaycar on November 11, 2009

One of the most essential components of the internet is the domain name. It is the identity of your website on the internet. It distinguishes your site from the others and makes it stand out. No two organizations can have the same domain name. These domain names cannot really be bought but can only be leased for a period of 1 to 10 years.

They are many factors involved in choosing a domain name. Firstly it should be catchy and easy to remember so that visitors remember the name easily the next time. Also, it should be simple and should contain only a few characters so that people do not mistype the name and land up on some other site. You should choose a domain name which describes your business clearly. Make sure to mention the name quite often on your site so as to promote your site on search engines. But even if you do not like your domain name later and think you can improvise on it then you can always sell it and make some money.

Buy your name in as many domains as possible like .com, .net or .biz. By doing this you would prevent anyone else from buying a name similar to yours and thereby intercepting your business. For this purpose you will have to buy all these domain names as soon as possible or else you would be regretting later over someone else choosing the domain name of your choice.

Also when choosing a name, make sure that it is nowhere close to that of your competitors. In this case, one small mistype by the customer might take him to the wrong site and you will lose potential business.

Always make it a point to buy alternative domain names. For example if the domain name of your choice is or .net then you should also buy with hyphens and .net. You do not have to maintain each of the sites but you can simply link them to your main site. This is not an expensive practice as domain names are dirt cheap and it helps you to be on the safer side.

You need not worry if all the domain names you like are already being used. These domain names, as mentioned earlier, can be rented only for a maximum period of 10 years. So you can choose a domain name whose duration has come to an end and which is already a hit with the search engines and thereby get traffic to your site easily without doing much.

So take your time to choose a domain name that will serve your purpose the best but do not take too long as it is an important factor in the growth of your business and you should not neglect it.


The Truth About Domain Name Appraisals

Posted in Uncategorized by jaycar on November 11, 2009

There is basically nothing out there in the real world that is equal. Everything has its own distinctions, thus nothing is equal. This is also true with domain names. Not all domain names are designed equal as it is commonly noted. One of the main reasons that show this fact, is the truth that some of the choices for words in the English language have already been broken up as domains, thus some particular names are worth more to buyers than others.

With such facts about the value of domain names, one of the major processes that exist in the world to tackle this matter is the domain name appraisal. The domain name appraisal industry emerged from the opportunities of buying and selling ‘valuable’ domain names. So what exactly is domain name appraisal?

The domain name appraisal is the manner of weighing up a name and recognizing the worth of a certain domain. This is somewhat like a real estate appraisal and other forms of appraisals. However, unlike the currencies in which a set worth can be recognized; in the domain names worth has no way to be standardized. So with such a fact, it is important to know that the appraisal just remains as an opinion. Many experts have noted that due to such condition of the appraisal, there is no way that the domain names worth can be conclusively proved.

Even though the appraisal remains as a mere opinion, the appraisals can still be very helpful. They not only give the domain owners an opinion but the name appraisal also gives certain signals to the owners of what they should charge when they decide to sell a domain. As such, the appraisal is then believed to add at least a tidbit of justification to the asking price.

In appraisals, a number of factors are mostly considered. These factors include the domain names length, keyword recognition, vividness and range of potential uses. It is also considered that most of the appraisals today charge between 10 to 30 dollars, but with official discounts for bulk appraisals. And to better serve the consumers and domain holders, certain companies that conduct such service provide some software that will greatly help to appraise the domain names for the customers.

But still outside from such functions, the appraisals are only means of determining the worth of a name. And if the domain name is appraised at a high value, it doesnt mean that the domain name will sell quickly, it just holds that you picked a better name.